Plenty of running communities sell merchandise as a side hustle: a way for members to feel connected, and also a method of drumming up funds to support their efforts. Where This Mum Runs is different is that its clothing can stand happily shoulder-to-shoulder with big-name running brands and – in many cases – way ahead. I mean, this stuff is good.
The beginnings of the apparel line were suitably humble: a simple tee to foster a spirit of community. But that was five years ago. Today, everything is different. I spoke to founder Mel Bound to find out more.
Back, then, she explains, TMR had grown to about 1,000 members. “There was a thread on one of our groups where some people were asking, how do we recognise each other when we’re out running?” she explains. “At the time, we didn’t have the brand. The husband of one of our runners knocked us up a logo, and I found a local screen printer, and we just sold them from there.”
Mel wasn’t expecting the enthusiasm of her fledgling community. “We sold absolutely tonnes within the first couple of weeks.” It made her realise that the apparel side of things could be a viable business in its own right. “I thought why don’t we grow this business alongside the community as a way of funding the growth that we wanted to achieve?”
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