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Digital Subscriptions > Writing Magazine > July 2016 > UK PARENTING MARKET

UK PARENTING MARKET

Positive parenting

Sally Saunders is the editor of Mother & Baby magazine, which originally launched in 1956 and now conveys sensible, inspirational contemporary parenting advice.

‘We go from when you first find out you’re pregnant up to about age three,’ said Sally. ‘We’re really beefing up what we tell you about pregnancy, and we always talk about the birth itself. We try to take all the fear out of it and show that it’s completely normal, and how you can be engaged with it. We do a lot about your baby’s development and how to look after yourself too.’

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