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Digital Subscriptions > Learn Hot English > 194 > Advertising Adventure

Advertising Adventure

Getting the message right!

1 Pre-listening

Read over the ideas for adverts for a slimming product. Which one do you think is the best? Why? Which one is the most ridiculous?

• Photos of slim, healthy-looking people enjoying the drink.

• Before-and-after photos showing an overweight man and the same man but much slimmer.

• Photos of people doing exercise.

• Before-and-after photos showing a hippopotamus and a spider.

2 Listening I

You are going to listen to two people discussing adverts for a slimming product Slimmer You. Listen once and answer this question: Which idea from the Prelistening activity do they mention?

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About Learn Hot English

Great news! The latest issue of Hot English (194) is out now! Learn over 1,000 useful words and expressions and improve your listening skills with Learn Hot English! This month: Learn 30 useful expressions for travelling abroad. Plus, 10 useful words and expressions for talking about the body, 12 words and expressions for talking about laying the table, 6 useful expressions for talking about the phone, idioms, phrasal verbs... plus: • Restaurants – the buffet. • Marketing – meerchandising. • Language – how to have fun learning English. • Cinema – animated films. • Sport – football vocabulary. • Hollywood – famous flops. • Vocabulary – the weather. • Football – soccer quotes. • Accents – the Australian accent. • Events – sporting disasters. • Language – Murphy’s law. AND LOTS, LOTS MORE! By reading and listening to all this great content, you'll improve your English reading and listening skills and learn up to 1,000 useful words or expressions. Plus, you'll get a better job and pass English-language exams more easily. Guaranteed!