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Digital Subscriptions > Long Live Vinyl > Feb 2019 > THE STORY BEHIND THE SLEEVE




With a string of million-selling albums under their belt, KISS were one of the biggest bands on the planet in 1977, but personal divisions were beginning to form. In a bid to maintain momentum, the band launched a plan to release four solo albums on the same day in September 1978. Their label, Casablanca Records, flooded US stores with over a million copies of each album, ensuring Platinum status. Howard Marks Advertising’s art director Dennis Woloch wanted a timeless, collectible set of designs and decided on portraits. Having already assigned a colour to each member, Woloch enlisted Chicago-based Italian artist Eraldo Carugati, who delivered four striking paintings. That wasn’t the end of the story, though, with the consensus being the Gene Simmons version needed an extra touch. Carugati produced a paint palette from his pocket and set to work, there and then. “I’m saying, ‘Oh, fuck me. He’s going to screw it up now’,” Woloch told KISSFAQ. “And like a magician, out of nowhere, boom, this beautiful little drop of blood with the shadow and the highlight on it…”

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About Long Live Vinyl

Berry Gordy, Stevie Wonder, Marvin Gaye, Martha Reeves, Smokey Robinson, Lionel Richie, The Supremes… over 180 No.1 singles worldwide… In issue 23 of Long Live Vinyl we celebrate 60 years of the world’s most famous record label as Gareth Murphy tells the inside story of Motown. We also round up the 40 essential Motown 45s that every collector should own. Elsewhere this issue, we pay tribute to Pete Shelley in one of the Buzzcocks frontman’s final interviews; Steve Mason tells us about his “world class” new album and we find out why The Cure’s Robert Smith has tipped The Twilight Sad as one of the best new bands on the planet. We also take an in-depth look at the album that lifted Lou Reed out of obscurity – 1972 masterpiece Transformer, meet the artistic geniuses behind The Designers Republic, visit Union Music and go cratedigging in Glasgow. If all that’s not enough, check out our newly expanded reviews section, where you’ll find the widest range of new albums, reissues and hardware anywhere!