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Digital Subscriptions > Look > 1st August 2016 > SOCIAL SHAMING: ‘I Felt Like A Joke’

SOCIAL SHAMING: ‘I Felt Like A Joke’

Dani Mathers, 29, is the woman who lost everything after posting one photo. Why will we go so far for online approval?

‘If I can’t unsee this, then you can’t either,’ Dani Mathers typed, posting a picture of a naked woman in the LA Fitness changing room in Los Angeles – only pausing to take a selfie while laughing at her own joke. But that offhand, ill-thought-out moment is no laughing matter and now it’s cost the model everything from her 500,000 Instagram followers to her radio-hosting job.

Social shaming – a label that’s only come into existence in the past five years – where you take photos of someone without their permission for ridicule has become a common occurrence. In 2014 the Facebook page ‘Women who eat on tubes’ became a viral hit before it was closed by Facebook due to the backlash of disgust, while live-tweeting couples on first dates has become the norm. How have we ended up tuning out our morals just to get a ‘like’?

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About Look

CHERYL'S REVENGE "I'M FIGHTING BACK" Oh dear. We wouldn’t want to be Jean-Bernard Fernandez-Versini right about now, as according to our insiders Cheryl’s planning to release a tell-all book about the last few years of her life including the real details of her short-lived marriage to the French restaurateur. Sources say Cheryl, 33, is planning a follow-up to her 2012 autobiography Cheryl: My Story, which chronicled the breakdown of her first marriage, to footballer Ashley Cole. ‘Cheryl’s been working on a new book, which will be kind of like a diary,’ says a source. ‘It will be an updated account of her life and she won’t be holding back in talking about everything that went on with JB and her other relationships since Ashley.’
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