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Digital Subscriptions > Men's Running > August 2018 > TESTING TIMES

TESTING TIMES

RUNNING DOESN’T NEED TO BE EXPENSIVE…YET IT OFTEN IS. IN A WORLD WHERE A DECENT PAIR OF TRAINERS WILL SET YOU BACK £100 OR MORE, JUST WHAT JUSTIFIES SUCH PUNCHY PRICE TAGS? ISAAC WILLIAMS TAKES A TRIP TO THE ASICS INSTITUTE OF SPORT SCIENCE IN KOBE, JAPAN, IN AN ATTEMPT TO FIND OUT

TRAINER TECH

Please, no photos”, instructs our guide. “This is the Material Research Lab, where we test the materials we create. We use specialist, high-tech machinery to conduct in-depth research and analysis on our own and competitor materials, further test hypotheses and detect hazardous materials.”

Confused? You aren’t the only one. I’m at the ASICS Institute of Sport Science (ISS), with a small group of journalists from around the world, for an exclusive, behindthe- scenes look at how Asics creates and tests its shoes – particularly the until-now top-secret Gel-Kayano 25.

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About Men's Running

The August issue of Men’s Running is all about running happy. As a runner, it can be easy to lose track of exactly why it is you run; it’s all too easy to get swamped by target times and the pressure to perform. Our feature on Running and Happiness looks at the many reasons we lace up our trainers – and attempts to reinforce the one overriding aim we all should have: to find a greater sense of joy. Elsewhere, the weird and wonderful world of racing is exemplified by the Beer Lovers’ Marathon: 26.2 miles of booze-fuelled fun. And, in a unique take on Baz Luhrmann’s 90’s hit ‘Everybody’s Free to Wear Sunscreen’, resident ultra pro Robbie Britton has a heap of advice for would-be long-distance dons. Happy running!