The Doxa Sub of 1967 might never have been revived had it not been for the persistence of American fan Rick Marei. In the early 2000s, he enquired about buying a new orange version to match his freshly restored Porsche 911 – but since the Sub was no longer in production, the only way Marei could get one was by ordering a batch of several hundred. He re-sold the bulk online, attracting so much attention that the model was returned to the official Doxa line-up and became a smash hit. This luxurious new Sub 300 Beta Sharkhunter, below left, combines a black ceramic case with a bezel and crown made from 18-carat gold.
Doxa Sub 300 Beta Sharkhunter, £6950. doxawatches.com