A LANGE & SÖHNE
Fritz Burkard, left, receives his best in show award from Wilhelm Schmid
If you did the rounds of concours events this summer, there’s a good chance you would have seen the name A Lange & Sohne. That’s because the watch house – based in the German town of Glashütte – is a sponsor of Italy’s Concorso d’Eleganza Villa d’Este, the UK’s Concours of Elegance and, most recently, the Audrain Concours which was held last month in Rhode Island.
The fact that such shows attract some of the world’s most valuable automobiles and their high-profile owners is not lost on Lange’s classic car-loving CEO Wilhelm Schmid, who brokered the brand’s first concours partnership (with the Villa d’Este event) soon after taking up his role in 2011.