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Digital Subscriptions > MusicTech > Oct 2019 > CARAVAN PALACE

CARAVAN PALACE

Caravan Palace are a band notching up record stats on just about every high-profile music platform out there. But they’re not only using the latest streaming technology, but also surfing the edge of studio technology, as MusicTech discovers…
The band tend to work from their own studios, but all use Ableton Live 10 and similar technology

Back in the day, a single or album chart position could define a band. It would indicate sales, success and serve as a good predictor for how long said act would last.

Did your last single scrape into the Top 40 at number 39? Your days are numbered. Nowadays, while chart success might still be the goal for some, we live in a multi-platform, stat-driven world. Views, hits, likes and streams define bands and while they might not equal cash, they can certainly reap rewards… eventually.

French band Caravan Palace know all about how using social media and the video format can reap rewards. The band began playing rock and more grungy guitar music, but have spent the last decade honing a sound that blends jazz and dance, all the while garnering a following that has helped notch up those numbers in record fashion. Just check out this stream of stats: the band has had 2.1 million video uploads on TikTok (one of the world’s mostused video apps); they enjoy 1.5 million monthly listens on Spotify from a half-million audience which has resulted in no less than half-a-billion Spotify streams. Then there are the close-to 1.2 million YouTube subscribers and the single Lone Digger, that has notched up 230 million plays on the platform alone (out of nearly half a billion for the band in total across YouTube).

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About MusicTech

The art of writing songs is something that is all too often ascribed to some mythical gift that manifests itself within people at a certain age, with little thought given to the long periods of trial and error, dedication to the craft and persistence to forge a career in the industry that mark out many successful songwriters. In this issue, we have a thorough exploration of the topic, featuring a dissection of the building blocks of every hit song, as well as industry insight from a range of experts who illuminate the professional songwriting world of 2019. We discuss maintaining a career balancing writing with being an artist in your own right with Ed Harcourt and learn from Bernard Butler, Paul Statham and others about their approaches to educating the next generation of hit-makers. Elsewhere in the issue, we continue our journey through the world of synthesis. This time, we focus on wavetable and vector synthesis as well as a foray into the birth of drum machines and their intrinsic relationship with the synth world. We also put several of our go-to budget small-diaphragm condensers to the test in our very first microphone shootout. In our review section this month, we get rhythmic with IK Multimedia’s UNO Drum and wallow in the sonic delights of the Dreadbox Nyx V2 among many other new pieces of kit. Of course, we also have a range of tutorials and tips, too. I hope you enjoy the issue.