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Digital Subscriptions > Newsweek International > 14th July 2017 > A HARD BILL TO SWALLOW

A HARD BILL TO SWALLOW

How Big Pharma throws money at doctors (especially if they’re male), and why

FOR PEOPLE wondering where their out-ofpocket medical payments actually go, two new studies have some solid clues. In one paper, Ian Larkin and colleagues at the University of California, Los Angeles, compared prescriptions written by physicians at 19 U.S. medical centers that limit the interactions with pharmaceutical sales reps with those written by physicians under no such restrictions. The analysis involved more than 25,000 physicians across the country, 262 drugs in eight major pharmaceutical categories and more than $60 billion in total sales.

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