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Digital Subscriptions > Newsweek International > 29th April 2016 > GENERATION TRUMP

GENERATION TRUMP

These beer-guzzling fratsters say they’re “fueled by the tears of liberals” and want to make America...well, you know

@maxkutner

“IF YOU’RE LISTENING right now, you’re one of the lucky ones that survived the Chalkening.”

That’s how the fraternity-and-Southerncollege-culture brand Old Row, which runs a website for shopping and discussion, opened its weekly podcast on April 6. The line, fit for an apocalypse movie, referred to a campaign by Donald Trump’s young supporters on college campuses. Their weapon of choice: chalk.

In late March, after pro-Trump messages written in sidewalk chalk at Emory University in Atlanta triggered anti-Trump protests, the national organization Students for Trump instructed its members to carry out more chalkings. The idea apparently came from Dan Scavino, Trump’s social media director, who on April 1 posted on Twitter about what he called #TheChalkening. Students for Trump picked up on the effort, as did Old Row, which spread word to its more than 400,000 social media followers.

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