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Digital Subscriptions > Newsweek International > 9th December 2016 > FASHIONABLY EARLY

FASHIONABLY EARLY

MOST NIGERIANS STILL BUY THEIR CLOTHES OFFLINE, BUT HONEY OGUNDEYI HOPES TO CHANGE THAT WITH FASHPA

RETURNING TO her childhood city of Lagos in 2004 after attending a British university, Honey Ogundeyi ventured out to Balogun market on a colleague’s advice to find a pair of sturdy black heels for her consulting internship. That was enough to convince her Nigerian fashion needed to go online. “There’s no changing rooms; there’s no return policy; there’s no exchanges; there’s no authenticity. You can’t tell if what you’re buying is fake, [or] whether you’re going to break out in hives from it, or whether it’s been worn before,” says Ogundeyi, 32. “It’s the most uncivilized way to shop for fashion.”

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About Newsweek International

THE ROBOT ECONOMY Next time you stop for gas at a self-serve pump, say hello to the robot in front of you. Its life story can tell you a lot about the robot economy roaring toward us like an EF5 tornado on the prairie. Yeah, your automated gas pump killed a lot of jobs over the years, but its biography might give you hope that the coming wave of automation driven by artificial intelligence (AI) will turn out better for almost all of us than a lot of people seem to think.