ZUZANA RAINET
ABITTE FART
Zuzana Rainet tells Kim Bunermann about her innovative food imagery that crosses the boundary between photography and art
Pictured
Fish feast
Here, Zuzana not only photographed the food but also added another layer by including the act of preparation and cooking
Pictured
Tigernut Granola
“I created promotional visuals for the client Tigernut Group, emphasising the product’s characteristics and reflecting the brand’s identity and unique features”
All photos © Zuzana Rainet
Food is central to many different cultures around the world, each having its own unique ingredients and flavours, but also traditional recipes handed down through generations that bring about a sense of belonging within a community. There is, of course, a whole genre of food photography that has grown up around those who promote or sell food, with everyone from fast food outlets, supermarkets and highend restaurants requiring images of their products. Today, I’m meeting Zuzana Rainet, a photographer who uses food as an artistic medium, to discover how she evokes emotions and appeals to the senses, ultimately merging cuisine with creativity to create a visual feast.
Zuzana takes an innovative approach to the subject, incorporating her creativity, technical skills and marketing expertise and constantly unveiling new insights and skills. “My goal is to keep learning, exploring, improving and growing,” she says. “That’s why I enjoy food photography – it’s incredibly complex, so there’s always something new to learn.” Zuzana’s clientele ranges from wellestablished brands to innovative startups needing striking contemporary visuals. Here, she explains how she incorporates engaging storytelling elements, focusing on quality and respect for the food’s origins.
Zuzana Rainet
Zuzana is a food, product and restaurant photographer from Bratislava, Slovakia. She combines her photography skills and passion for creativity with a professional background in marketing. Working with a range of clients, she aims to tell the story of the brand through her imagery.
Zuzana’s photography was selected for several collections in the Foodelia International Food Photography Awards 2023 and she was also a finalist in the Innovation category of the prestigious Pink Lady Food Photographer of the Year awards in 2024. zuzanarainet.com
@zuzanarainet