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Raising waxing standards
With more and more questionable demo videos on social media, Marta Zaczkowska says it’s time to raise awareness of waxing best practice
Social media has become an integral part of our lives, and with the abundance of videos circulating the internet from influencers and self-proclaimed experts, it leaves me wondering how therapists still in training, or newly qualified and entering the industry, can identify the right practices from the wrong. I see videos of poor standards shared across social media platforms with little to no regard for the image it portrays of either the waxer or the brand.