While the number of properties available remains reasonably stable, the winter months can provide an opportune moment for buyers to focus their property search. For those willing to brave the chill, the winter market can also bring a greater sense of commitment from both sides to complete the sale, as people tend to make life-changing decisions in the New Year.
First impressions count
– the outside of your house is the first thing that potential buyers will see, and in the winter front gardens and paths can look particularly drab. Make sure your front garden is up to scratch by painting any weather-beaten walls and replacing any frost-bitten plants.
Run an open house
– buyers can often be put off house hunting during the coldest months, as the prospect of walking the streets looking at properties is not appealing. However, sellers can make this work to their advantage by running well-advertised open-house days during the winter. This will help attract committed and focused buyers, who will be grateful for your offer of a warm drink and a slice of homemade cake.