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Digital Subscriptions > The Oban Times & Lochaber Times > 16th February 2017 > Five trends to watch when selling business to business

Five trends to watch when selling business to business

THIS YEAR will see the ongoing evolution of many B2B (business to business) marketing trends and some new concepts will become more mainstream.

Over the past decade, there has been an emergence of key B2B strategies, tactics and tools that have been growing in popularity. So what trends will have the biggest impact? Here’s a list of five B2B marketing trends to watch for in 2017.

1. A customer-centred approach to everything. We live in the age of the customer, and B2B firms have recognised that customer experience and a customer-centred approach to doing business wins.

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