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Digital Subscriptions > The Oban Times & Lochaber Times > 27th April 2017 > Social media is now crucial for business

Social media is now crucial for business

THE team from Business Gateway Argyll and Bute is here to offer practical advice and support to new and growing businesses. Adviser Donald Melville shares some top tips on how to use social media to boost your company’s profile.

Social media is now an essential part of communication in today’s society and is the digital equivalent to word-ofmouth referrals.

It provides a platform to create and distribute information and opens an interactive dialogue with your prospective and existing customers using various platforms.

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