THE BUSINESS co-operative set up five years ago to promote the growth of tourism in Argyll and the Isles has expressed disappointment following publication of claims that it has wasted public funding, saying its campaign statistics speak for themselves and government figures demonstrate that Argyll and the Isles has comprehensively outperformed Scotland as a whole in tourism growth.
An individual claimed the group was not performing in a social media world. However, Argyll and the Isles Tourism Co-operative (AITC) is confident statistics and levels of engagement tell a different story.
In January, AITC launched its multi-level, year-long £100,000 marketing campaign, Wild About Argyll, funded by VisitScotland Growth Fund, Argyll and Bute Council and AITC.