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Digital Subscriptions > The Oban Times & Lochaber Times > 6th July 2017 > View from the Chamber

View from the Chamber

THE OUTDOOR Capital of the UK, Lochaber Chamber of Commerce’s tourism brand, is just seven weeks into ‘Connect to your Adventure!’, a year-long digital marketing campaign that encourages adventurous tourists to visit the area and share their own adventures online.

It is already proving a huge success. The figures speak for themselves: 3.57 million people reached, 1.4 million video views, 1,000 uses of #myoutdoorcapital (the hashtag for user-generated online content), coverage in 30 online publications and blogs, and 110,000 likes, comments and shares.

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