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Digital Subscriptions > OM Yoga Magazine > Oct-18 > A BRIEF HISTORY OF YOGA IN THE WEST


Part three: The swinging sixties, the seventies…and into the eighties.

Part 3 of 5

It’s 1967 and Elvis is singing Yoga Is As Yoga Does in a movie called Easy Come, Easy Go. The song has been written for him on the instructions of his carnival hustler turned manager Colonel Tom Parker as a calculated insult. It’s mocking Elvis’s very real devotion to Swami Yogananda and Kriya yoga, which frightened the life out of Colonel Tom and the Memphis Mafia who surrounded Elvis and saw him as their meal ticket.

Yoga Is as Yoga Does is a terrible song from an awful movie. But it’s significant for what it says about the state of yoga in the USA and the rest of the Western world at that time.

Sergeant Pepper’s, psychedelic yoga and TV

In the same year as Elvis was singing, ‘You tell me how I can take this yoga seriously?’ the Beatles Sergeant Pepper’s Lonely Hearts Club Band appeared and changed rock and roll music overnight. Among the people pictured on the album’s cover was Swami Yogananda, looking every bit the hippy rock and roller with his long hair and soulful gaze.

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About OM Yoga Magazine

Welcome to the October issue of OM Yoga & Lifestyle magazine, Britain’s biggest, best and brightest newsstand yoga title. In this issue we’ve got a special report looking at the amazing hot yoga phenomenon, including its many benefits (plus a few cautions), and profiling some of the great studio spaces where you can get your glow on. We’ve also included a preview of the OM Yoga Show which takes place in London later this month at Alexandra Palace. We’d love to see you there! Come along and meet the OM team and sign up for a free yoga goodie bag with each subscription while you’re there. There’s plenty of other brilliant reads this month as well, spanning all the many and diverse parts of the true yogic lifestyle: from practical yoga sequences and inspirational teachers, through to healthy recipes, fitness and fashion. There’s something inside for everyone. Whatever stage you’re at in your yoga journey, thank you for taking OM with you. Namaste.