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Digital Subscriptions > Opera Now > March 2017 > Squillo

Squillo

MARKET FORCES

When it comes to generating column inches in the national press, opera has a better time of things than most other departments of classical music. It’s visual, so there’s a picture to be had; it’s narrative, so there’s a story to be told; and it’s sexier than your average string quartet – especially if there is a vague possibility of the cast taking their clothes off . Hence outrageous marketing deceits like the one that Covent Garden perpetrated earlier this season, with a photoshoot of Renée Fleming artfully encircled by a writhing mass of semi-naked men: a scene I failed to notice in any of the shows it was promoting.

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About Opera Now

British soprano Sophie Bevan discusses her starring role in a new opera at ENO; exploring the hidden art of the répétiteur; traditional craftsmanship meets contemporary design at Oman’s Royal Opera House Muscat; and Cardiff prepares to crown the Singer of the World. Plus, our pick of this year’s top singing competitions around the world; English Touring Opera proves that learning about opera can be educational and fun; American baritone and movie star Nelson Eddy; Simon Callow’s Wagnerian triumph; and Elisabeth Schwarzkopf’s legendary recordings.
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