GB
  
You are currently viewing the United Kingdom version of the site.
Would you like to switch to your local site?
5 MIN READ TIME

FIND YOUR NICHE & develop your USP

Choosing a niche is a major step in launching a successful business but it’s definitely not a step you want to rush through, writes beauty business expert Liz McKeon
Purchase options below
If you own the issue, Login to read the full article now.
Single Digital Issue Professional Beauty July Issue
 
FREE
BUY NOW
This issue and other back issues are not included in a new subscription. Subscriptions include the latest regular issue and new issues released during your subscription. Professional Beauty SA

This article is from...


View Issues
Professional Beauty SA
Professional Beauty July Issue
VIEW IN STORE

Other Articles in this Issue


Professional Beauty South Africa
WELCOME
The age old conundrum – how do I
Regulars
NEWS
New Collective Agreement for industry implemented Following substantive
IN THE MARKET
Our round-up of new products and treatments
Bright blue hair & cheek length bangs - it all happened on the Cannes red carpet
Helen Mirren @helenmirren Fabulous films, even more fabulous
Business
ASK THE Experts
Our experts answer questions around all aspects of the industry
GET THAT Culture
Legendary beauty entrepreneur and Sorbet Group founder, Ian Fuhr, will present the opening keynote address at Professional Beauty’s World Spa & Wellness Convention on 3 September at Gallagher Convention Centre. Here, Joanna Sterkowicz speaks to Fuhr about the issues impacting the South African business environment, as covered in his most recent book, ‘Cultureneering’
Sustainability
FROM WOW TO WASTE IN SECONDS
The beauty & spa industry is an active contributor to the crushing global waste scale, to which 2bn tonnes of municipal solid waste is added every year. Charné le Roux details ways in which salons and spas can make a difference
Spas taking SUSTAINABILITY seriously, says study
A new survey by Spaseekers reveals that many spas have implemented a number of eco-friendly practices
Discover the Essence of South African Skincare WITH CSPA AROMA WELLNESS
In a world where beauty trends come and
Features
Waving the flag for SA
While a spirit of patriotism might be challenging to achieve in this dark time of constant electricity cuts, South Africa has much to be proud of, as these home grown brands will show
REWILDING THE SKIN
Esse founder Trevor Steyn explains how the pioneering South African biotechnology brand uses probiotics to help optimise skin health.
MARSHALLS TRADITIONAL HEALTHCARE
Marshalls Traditional Healthcare has been manufacturing traditional medicines
Eyes of the BEHOLDER
It’s no secret that the skin surrounding the eyes is the most delicate on the face and thus the quickest to show signs of ageing, stress and sun damage. Here we focus on just some of the targeted technologies and products that you can use on your clients
Skincare Ingredients
SQUALANE VS SQUALENE
Both squalane and squalene have been used as ingredients in skincare formulations for some time but do you know the difference between the two?
Aestehtic Medicine
Talking to… DR REZA MIA
In this issue of Professional Beauty, we put the spotlight on one of South Africa’s leading aesthetic medicine practitioners, Dr Reza Mia of Anti-Aging Art in Houghton, Johannesburg. Joanna Sterkowicz chats to him about industry issues and his personal journey in aesthetics
WELCOME
WELCOME
After a Covid economy induced hiatus, we are
NEWS
Top beauty and nail looks at Cannes
If we had to pinpoint a standout make-up look
Neutral nails rank highest in global study
Image from Shutterstock Image from Shutterstock A new
Barbiecore nails take over
In anticipation of the imminent release of Greta
BUSINESS TIPS
IS NAIL CYCLING A NECESSARY PRACTICE?
Nail cycling involves giving nails a chance to ‘recover’ or ‘rest’ from gels, acrylics or other enhancements, while using products that concentrate on improving nail health. Professional Beauty UK’s Kezia Parkins gets some expert views on this trend
STEP BY STEP
Embossed roses
Salon owner and nail artist Marianka Van Niekerk created this beautiful design, guaranteed to add elegance to any outfit
Waves & bubbles
This lovely sea-themed look was designed by Elaine Timcke
TOOLS
Brushing Up
When it comes to nail enhancements, there are various different brushes that serve specific purposes, either for acrylic or gel application, or nail art. These brushes are designed to help nail technicians create beautiful and precise nail enhancements and intricate designs. They come in different shapes, sizes and bristle types to offer versatility and precision
IN THE MARKET
PRODUCT HUB
Our round-up of the latest product launches in the exciting world of nails
ADVERTISEMENT
Sorted Skin
www.spaandsalonsolutions.com
PROFESSIONAL beauty
www.probeauty.co.za
PROFESSIONAL beauty
www.probeauty.co.za
WORLD spa & WELLNESS
www.probeauty.co.za
Refectocil
www.refectocil.co.za
CSPA
www.cspa.co.za
Lays-Beauty
www.lays-beauty.com
Saloncare Gold
Pro Beauty Directory
www.probeautydirectory.co.za
Probeauty
www.probeauty.co.za
Salon International
www.saloninternational.co.za
Professional Beauty
Chat
X
Pocketmags Support