If I ruled the world, I would create a society that would revere creativity at all levels. Not just children experimenting at school but right the way through. Creativity should be nurtured, admired and encouraged throughout the education system and into life. We are born into the world to improve it.
What always depresses and surprises me is that if you go to schools anywhere in the world and see children aged up to 14, they are interested and engaged in things, are unafraid to be creative, they have wonderful imaginations, and then, certainly in England, the system smacks it out of them. When I say the system, I don’t just mean schools, I think it’s society. It’s probably their parents saying being a designer or being creative is not what life is about, you have got to pass exams, go to university and get a sensible job. And society in the form of the Department of Education that doesn’t think that design and technology or being creative is important, so it’s not part of the English Baccalaureate.