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Digital Subscriptions > Psychologies > No. 156 > ‘‘I’ll only be happy when…’’

‘‘I’ll only be happy when…’’

Ever wondered why, when you finally achieve something you wanted, you’re dissatisfied shortly afterwards, and eyeing the next prize? Ali Roff explains the law of diminishing returns

Recently, I returned home to find my front door bolted from the inside. I peered through the letter box to see my cat in the hallway, her big eyes telling me all was not well. Someone had been in our home. We climbed through the smashed kitchen window to find the place trashed. Everything we owned had either been taken, or carelessly tossed aside.

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