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Digital Subscriptions > Psychologies > No. 159 > Viable and vital

Viable and vital

Weleda shares its inspiration for a genuinely ethical business, as true to its pioneering creator’s vision as ever

in partnership with Weleda

Many brands seek to adhere to their founders’ original concepts, but far more allow market appeal and commercial pressure to dilute their practices, in a bid to maintain profit margins. Weleda falls firmly into the first camp – still passionately upholding the ideals set out by its founding father, Rudolf Steiner, in his visionary work almost 100 years ago, which focused on reuniting human beings with their own innate wisdom, and the healing power of nature.

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