A round up of the latest plant based food, product news, and gadgets

FLAXSEED MILK BRAND SET FOR BIG THINGS

OOOMEGA is already hugely popular in the Netherlands. The brand produces a flaxseed based alternative to milk that is set to be a hit.

Most of you will be well aware of the benefits of flaxseeds, in particular due to their high content of Omega 3 (ALA) which can sometimes be an evasive nutrient in plant based food. It is an essential fatty acid that can’t be made in our own body, meaning it’s important to source it from food.

The plant milk market is not short of exciting, new products, however this new flax drink seems like it could prove popular in the UK too. It was already stocked in Waitrose stores and has now been picked up by Holland & Barrett where it will be stocked nationwide.

Guido Teekamp, Founder of OOOMEGA commented: “We’re thrilled to be able to introduce UK consumers to OOOMEGA, our innovative plant based flax drink range which is not only delicious, but also very beneficial for your health as well.

“For me it is a dream to be listed at Waitrose and Holland & Barrett with OOOMEGA, from here we build the brand in the UK.”

The drinks come in three flavours: Original, Original Sweetened and Machhiato. Grab a carton from Holland & Barrett for ￡1.99.

NEW DOCUMENTARY TO PROMOTE PLANT BASED LIFESTYLE

A new documentary titled ‘From the Ground Up’ is set to advocate the health benefits that can be gained by transitioning to a plant based diet. The film trailer shows a long list of athletes and sportspeople speaking about their own journeys towards plant based eating and how they believe it has positively impacted their performance.