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Digital Subscriptions > Quill & Quire > Jan/Feb 2018 > On the border

On the border

As Indigo prepares for its American expansion this summer, experts weigh in on the book retailer’s potential for success

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INDIGO BOOKS AND MUSIC is a retail behemoth, a household name in Canada. But as the bookseller plans to open a 30,000-square-foot “cultural department store” next summer inside the Mall at Short Hills – a luxury collection of stores in Short Hills, New Jersey – can it duplicate that success?

“If they were expanding as a pure bookstore, then they would struggle from the get-go,” says Neil Saunders, managing director of retail at New York–based research firm GlobalData. “However, the fact they also sell homewares and other products, and that those things are nicely curated and designed, gives them a chance.” But, he warns, “they are entering a very crowded market, and it’s critical they differentiate to stand out.”

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