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Digital Subscriptions > Quill & Quire > JANUARY FEBRUARY 2017 > Branding Anne

Branding Anne

Canada’s most famous red-headed orphan gets a merchandising revamp

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L.M. MONTGOMERY’S classic story of CanLit’s most beloved – and precocious – East Coast preteen, Anne of Green Gables, was revitalized in 2016. CBC’s television adaptation was picked up by Netflix for global streaming later this year, and a TV movie from Breakthrough Entertainment, which aired on Corus Entertainment’s YTV last winter, has or will appear on PBS in the U.S., ITV in the U.K., ARD in Germany, and theatre screens in Australia and New Zealand.

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