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Digital Subscriptions > Quill & Quire > October 2019 > The pressure to pre-order

The pressure to pre-order

Pre-orders can launch a bestseller, yet some publishers say they remain an unreliable predictor of success


Peter Wohlleben

GREYSTONE BOOKS was thrilled when the New York Times profiled German author Peter Wohlleben. The Vancouver press holds world English rights to his book The Hidden Life of Trees, about the community-like connections between trees in a forest.

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