JUST KEEP SPINNING
Sega’s speedy mascot has come a long way in the last 30 years.
After making his debut as an ornament hanging from a rearview mirror in Rad Mobile, he found immediate success on the Mega Drive and Master System. Sega quickly realised the strength of its new character, and pushed him aggressively as a result, and when the wind changes you can sometimes still hear the uncontrollable sobs of the publisher’s previous mascot, Alex Kidd, as he laments what might have been if Sonic had never shown up.