SAGA VOICES
This month we talk… Christmas
Each month our insight team conducts an in-depth poll of Saga customers to find out what you’re thinking. This month: Christmas
by RACHEL CARLYLE
As a child, you probably thought ‘I wish it could be Christmas every day’, to steal the words of Wizzard’s 1973 song. However, there’s less excitement among the over-50s: 61% of 1,850 Saga customers who answered our survey said they had become less enthusiastic about the festive season as they’d aged. However, there’s little bah humbug about: 50% still say it’s one of their top times of year (only 18% disagree). It will surprise few to learn that women generally begin planning for Christmas before men: 26% start in October and 40% in November. Almost half of men (46%) leave it until December.