WORDS & PHOTOGRAPHY CHIPPS
“Come to the UK in February! The trails will be wet and muddy. It might snow. Our goal is to get you miserably cold and soaked! It’ll be fun!” So read the invitation that I’d sent out to a dozen American (and Spanish) brand managers and product designers. All part of my ongoing campaign to teach desert dwellers a lesson when it comes to making products that those in the colder, wetter bits of the world can use.