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Sports Insight Magazine MAR/APR-18 Back Issue

View Reviews   |   Write Review FREE Must read information written exclusively for the sports trade and its retailers, brands, buyers and distributors. .. read more

10 issues per year feature industry news, latest product launches and expert advice on topics tailored specifically to the sports trade sector.

Plus:
• Trends. Market research analysis from The NPD Group.
• In Season. Product showcases to maximise sales.
• Ecommerce. How to increase your internet income.
• My Sporting Life. Spotlight on established and rising stars.
• The Insider. Retailer Q&A.
• Trade shows. In-depth previews and reviews.
• Under The Counter. A humorous look at the world of independent retailing.  read less
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Sports Insight  |  MAR/APR-18  


Has Spring finally sprung now the Beast from the East has sloped off over the horizon.

It certainly didn't feel like it when I was digging my car out of the snow!

But the weather did have an impact on business with people unable to get to stores, delayed deliveries and even the cancellation of the Scottish Cycling, Running & Outdoor Pursuits Show.

However, hopefully warmer weather is on the way and it will encourage everyone to get out, get active and buy some new kit!

And the weather obviously made it difficult for sales reps to go and see clients. .. read more

But should you go for reps or sales agents? Paul Sherratt looks at the advantages and disadvantages of both roles for an employer.

In the world of social media marketing, Jonathan Quint wants companies to step away from the crowd and customise their output.

Are you a boutique business, thinking of setting one up or don't know what they are? Then Fiona Bugler takes a look at this niche and focused business model.

And if you find yourself suddenly needing a career change - Tony James talks to former Nottingham rugby star David Jackson about career-ending injury, moving into calisthenics, human flag and Guinness book of Records mass handstand attempt.

I hope you all have thawed out and enjoy reading the March/April issue.  read less
Must read information written exclusively for the sports trade and its retailers, brands, buyers and distributors.

10 issues per year feature industry news, latest product launches and expert advice on topics tailored specifically to the sports trade sector.

Plus:
• Trends. Market research analysis from The NPD Group.
• In Season. Product showcases to maximise sales.
• Ecommerce. How to increase your internet income.
• My Sporting Life. Spotlight on established and rising stars.
• The Insider. Retailer Q&A.
• Trade shows. In-depth previews and reviews.
• Under The Counter. A humorous look at the world of independent retailing.
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You'll receive 10 issues during a 1 year Sports Insight magazine subscription.

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