This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
GB
Pocketmags Digital Magazines
   You are currently viewing the United Kingdom version of the site.
Would you like to switch to your local site?
Digital Subscriptions > The Artist > April 18 > How to drive effective sales in the digital domain – websites

How to drive effective sales in the digital domain – websites

Mark David Hatwood explains why an up-to-date website is crucial for sales, with information on how to create one and keep it current

Having created ArtRehome.com and seen my own gallery’s online sales soar from 23 to 35 per cent of turnover in one year, I’m living proof of the growth in digital art sales. Like it or loathe it, online sales are very much on the increase so the choice is to get on board, or to lose out.

Website structure

It is extremely important to maintain and optimise websites. These days many of us use smart phones and tablets so if your website is over two years old, it may not be optimised for these platforms and you could be losing potential sales. And you will certainly be losing visitor engagement.

READ MORE
Purchase options below
Find the complete article and many more in this issue of The Artist - April 18
If you own the issue, Login to read the full article now.
Single Issue - April 18
£4.99
Or 499 points
Annual Digital Subscription
Only £ 2.31 per issue
SAVE
54%
£29.99
Or 2999 points
Monthly Digital Subscription
Only £ 2.76 per issue
SAVE
40%
£2.99
Or 299 points

View Issues

About The Artist

Welcome to our April issue, packed with inspirational how-to articles by our esteemed artist contributors and tutors. Improve your watercolour painting and colour-mixing skills with Hazel Soan, Paul Talbot-Greaves, David Howell, Judi Whitton, Julie Collins and Paul Weaver, plus learn how to make and use your own reed pen for expressive drawings with consultant editor Jason Bowyer. Enjoy Adebanji Alade's advice on how to sketch your children or grandchildren, and enter our fantastic new monthly sketching competition with great prizes every month and the chance to see your work publicised! If you haven't tried acrylics before, get started with help from Jo Quigley, and then capture the effects of sparkling light in seascapes by following Jenny Aitken's demonstration. We also include insights into how cover artist Paul Regan paints his atmospheric night scenes of urban streets, how to drive sales of your paintings in the digital domain, why you should consider using big brushes for small paintings and how drawing from the cast can be so important for your portrait painting skills. And don't forget to enter our 2018 Open Art Competition with over £17,500 worth of prizes to be won, and the chance to see your work exhibited! See pages 12-13 for full details