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Digital Subscriptions > The Guitar Magazine > Aug-18 > PLAYER POWER

PLAYER POWER

The past two years have seen Fender reinvent its American Standard series as American Professional and American Vintage as American Original. Now the company’s attention turns to its entry-level models as we say adios to the popular Mexican Standards and hola to the Player series…

FENDER PLAYER SERIES

Instruments photographed on location at Mizpah Studios in Bath. Visit instagram.com/mizpahstudios to find out more

Walk into any pub in the Western world and – assuming that it hasn’t recently been turned into an artisanal gin bar staffed by Victorian strongman lookalikes with a strict cassetteonly music policy – if there’s a band playing on stage then it’s more likely than not that someone will be playing a Mexican-made Fender electric guitar. Or a Fender Hot Rod Deluxe. Or both.

To say these are products that are part of the staple diet for the grassroots gigging musician is an understatement. We all know the story: our first guitar was a borderline-unplayable nylon-string acoustic, then we graduated to a Squier Strat while making a teenage racket in the garage. It was perfectly functional but the allure of the ‘real thing’ was strong. We justhad to have that iconic logo on the headstock, didn’t we?

With a two-point vibrato, a bridge tone control, a 9.5-inch ‘board radius and headstockend truss rod adjustment, this is very much a Strat for the pragmatic, modern player

Although the funky Duo-Sonic and Mustang models in the Off set series that arrived back in 2016 represent a hip and very reasonably priced entry point into the catalogue, not everybody shopping for their first Fender wants a compact, short-scale instrument. Just ahead of Summer NAMM 2018, Fender has decided that the time is right to reimagine its entire Ensenada-made Standard line, last overhauled back in 2011. Enter the new Player series.

“The Player series is the entry price point to the Fender brand if you’re looking for a traditional Strat, Tele, P-Bass, Jazzmaster et cetera,” says Justin Norvell, Senior Vice President of Fender Products. As well as ticking all the ‘first serious guitar’ boxes for musicians taking a step up from a beginner’s instrument, Norvell also believes that the Player series will be a hit with “pros looking for a backup axe, bassists looking to dabble with fretless or five-string, and modders that want a great base platform.”

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About The Guitar Magazine

The August 2018 issue of The Guitar Magazine is on sale now and this month it’s all about Player power as we run the rule over four new models from the Player series: Fender’s replacement for the Mexican Standard line. As well as more traditional configurations, the Player series contains several guitars and basses that are far from standard, such as the nifty HH Jazzmaster that readers of the print mag can find behind the barn doors of our special edition cover. Elsewhere in this month’s issue we fly to Iceland to find a man dipping guitars in volcanic hot springs, investigate the issue of gender politics in the guitar industry, meet band-of-the-moment Boy Azooga, get to grips with an incredible staple-pickup ‘56 Les Paul Custom and put hot new gear from Collings, ThorpyFX, Fractal, Keeley, EarthQuaker Devices and more to test. On top of all that we have not one but two fantastic competitions with pro Audio-Technica monitor headphones and a one-off custom-painted Strat up for grabs. It’s a hot one, alright – download your copy of the August 2018 issue of The Guitar Magazine now.