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Digital Subscriptions > The Hedge Fund Journal > Issue 141 – Jun | Jul 2019 > Barclays’ ePrime Brokerage

Barclays’ ePrime Brokerage

A disruptive, dynamic pricing model

Barclays’ Managing Director and Head of Prime Sales, Americas, Betty Gee, argues that, “prime. finance has generally not yet undergone the same degree of technological transformation as other markets businesses. As high barriers to entry make it hard to break into the market, and the leading players are by definition content with the status quo, innovation and disruption are most likely to come from mid-tier players. Barclays is big enough to affect outcomes for the industry, but also small enough to want to disrupt the industry”.

According to Preqin’s June 2018 report on hedge fund prime brokers, Barclays was servicing 664 single hedge fund managers and was in the top ten most utilised prime brokers for single hedge funds. (Other surveys based on SEC filings put the number at closer to 400, partly because they overlook funds, including European and Asian ones, which may not be registered with the SEC.)

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Informing the Hedge Fund Community. With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.