WATCHES
THAT’S SO META
There’s much talk about the metaverse – and watch companies are getting involved, too
Have you tried explaining the metaverse to an elderly relative? A multidimensional digital world is a big leap from looking up your grandchildren on Facebook. And you can’t blame Grandma – even the eggiest heads in Silicon Valley can’t agree on what the metaverse will actually be like. But with uncertainty there is opportunity, and watch companies don’t want to miss out.
Soon we are going to be encouraged to spend increasing work and leisure time in a place that is going to feel a lot like a giant video game. And freed from real world restrictions, we’ll all soon be able to own a £100k watch and a million-pound car, right?