£46,245
“THE DS 4 IS A REMARKABLE CAR THAT COMBINES refinement and technology,” says um... the DS 4. And no, we don’t mean that those were the words of a DS spokesperson, the actual car told us that. You see, DS has decided that you should be able to have a full conversation with your car, and so it has set about integrating the Chat GPT artificial intelligence programme into 20,000 customer cars across five European countries as part of a pilot study.
You activate the system as you would with any in-car voice control, only in the DS the virtual assistant is called Iris, but during our time with the ever listening 4 it suggested the sandwich chain Subway as the second best restaurant in the whole of London and often wouldn’t recognise when we were trying to ask it a question. It also only has knowledge of events up until September 2021 and DS has designed it so that the voice graphic takes over the whole infotainment screen, meaning a few prods are needed to get back to your maps.