The next Chelsea Art Fair takes place from April 27-30 and, as fair director Ben Cooper sees it, the attraction of the event comes down to two key elements: quality and breadth of selection.
When it launched in 1995, the event was one of only a handful of such fine art-focused events held around London annually.
In recent years, however, it has had its work cut out, jockeying to secure a visitor base as alternative events have sprung up around the capital.