Adventure tourism has been identi fied as a growth area, parti cularly for Argyll and this was highlighted recently by the epic 12-day adventure endured by celebrity cyclist Mark Beaumont. Argyll and the Islands is rich in many assets suited to the adventure market both on land and sea. There is an extensive network of long distance routes and trails across the region, including the Cowal Way, the Kintyre Way, The Three Lochs Way, the Sea Kayak Trail, the West Loch Lomond Cycle Path, and the John Muir Way, which starts and finishes in Argyll. There are a number of mountain biking trails and an extensive network of tracks and paths within the forests for walking, trail running and cycling, and beaches and launch points to gain access for water sports.
Will Self runs Wild Argyll.
As part of Argyll Enterprise Week, Argyll and Isles Tourism Co-operati ve (AITC) will be running a workshop ti tled, Wild About Argyll – Adventure Tourism in Argyll and The Isles. The workshop is targeted at all businesses and individuals who are already involved in the adventure market or view this as an opportunity.