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2 MIN READ TIME

‘YOUR SPORT FOR LIFE’ BRAND

A SLICK rebrand was revealed by European Athletics ahead of its 2016 convention in Portugal.

New identity: European Athletics
EUROPEAN ATHLETICS VIA GETTY IMAGES

According to European Athletics the new slogan ‘Your Sport for Life’ embodies the organisation’s position to allow fans to engage with athletics in a variety of ways – from fans, fitness enthusiasts up to elite athletes and coaches – while also developing a life-long relationship with its audience.

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AW – Athletics Weekly Magazine
20/10/2016
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Other Articles in this Issue


Editor’s Letter
THE first time Jessica Ennis-Hill appeared in AW, I was
SPOTLIGHT
HERE’S HOW AW HAS DOCUMENTED JESSICA ENNIS-HILL’S JOURNEY TO BEING A BRITISH SPORTING ICON
ONE OF THE WORLD’S MOST BEST-KNOWN COMPANIES OF ITS TYPE, TRACK AND FIELD TOURS CELEBRATED ITS 25TH ANNIVERSARY LAST WEEKEND
ACTION
THE RIO OLYMPIC 10,000M RUNNER IMPRESSES IN A RARE OUTING OVER 13.1 MILES
PERFORMANCE
IF THERE is a single quality universally lacked by many
IT’S NOT only fitness which is affected when you stop
RUNNING in so-called ‘minimalist’ footwear can increase leg and foot
IF YOU’RE angry, you might want to think twice before
HERE at AW we are big fans of porridge for
A TRIO of entrepreneurs from Scotland claim to have unearthed
FORMER INTERNATIONAL MARATHONER MARA YAMAUCHI SHARES WITH EILISH McCOLGAN THE KILLER SESSION SHE UNDERTOOK BEFORE RUNNING THE SECOND FASTEST TIME EVER BY A BRITISH WOMAN
RECOVERY IS IMPORTANT BUT, AS MARA YAMAUCHI EXPLAINS, SOME REFLECTION ON YOUR ACHIEVEMENTS IS AN IMPORTANT PART OF MAKING PROGRESS
FUELLING YOUR BODY TO TRAIN WELL ON A DAILY BASIS IS ESSENTIAL. RENEE McGREGOR EXPLAINS HOW TO PLAN YOUR DIET
AS MUD AND PUDDLES BEGIN TO APPEAR ON RUNS, IT’S TIME TO INVEST IN A PAIR OF ALL-WEATHER SHOES. PAUL FREARY PUTS THE BEST TO THE TEST
A BRIT ABROAD
PACED OR NOT, ROAD RACING NEEDS A MAKEOVER, SAYS TIM HUTCHINGS
NEWS
TRIBUTES of all forms were whizzing around Twitter just moments
TRAINING BUDDY AND COACH HAVE THEIR SAY ON JESSICA ENNISHILL’S DECISION TO RETIRE FROM ATHLETICS AFTER OLYMPIC SILVER
THREE men have been charged with the shooting that caused
TWENTY athletes have been nominated for this year’s IAAF Athlete
FROM one legend of British athletics to another, Dame Kelly
TONI MINICHIELLO has questioned Katarina Johnson- Thompson’s decision to split
BRITISH ATHLETICS has appointed two key medical staff to work
A BRITISH sprinter has been provisionally suspended by UK Anti-Doping
FIVE Russian race walkers have had four-year bans upheld by
MARK MUNRO has been appointed as the chief executive of
DAME KELLY HOLMES has launched her ‘More Than Medals’ campaign
ONE of Britain’s best young throwers has been nominated for
JO PAVEY took a two-in-one trip down memory lane as
EIGHTY-FIVE-YEAR-OLD Ed Whitlock became the oldest man ever to break
DOUBLE Olympic champion Mo Farah and Spanish high jumper Ruth
EUROPEAN Athletics president Svein Arne Hansen says that 2016 has
UK ATHLETICS’ #clickyourclock weekly contest was acknowledged for its innovation
NEWS FOCUS
MORE LEGENDS WERE ADDED TO ENGLAND’S HALL OF FAME IN BIRMINGHAM LAST SATURDAY
ENGLAND ATHLETICS PAID TRIBUTE TO SOME OF THE HARDEST-WORKING AND MOST EFFECTIVE OFFICIALS AND BODIES IN THE COUNTRY
PREVIEWS
ETHIOPIAN LEADS ENTRIES FOR THE GREAT SOUTH RUN
2am – Time of our Lives – Denise Lewis and
LESS than 18 months after the last edition, this event
RESULTS & FIXTURES
LAST Saturday and Sunday was the first major league weekend
Men (5.6km): 1 P Norman (N Dev) 19:02; 2 S
94.32%; Middlesbrough Albert: G Bracken 16:11 M50 94.02%; Cardiff Blackweir:
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NORTHERN IRELAND & ULSTER EVEN AGE GROUP CHAMPIONSHIPS (Inc BOBBY
REGULARS
Email: jason.henderson@athleticsweekly.com or write to us at Athletics Weekly, The
EMILY MOSS SPEAKS TO A YOUNG HURDLER WITH BIG AMBITIONS
WELCOME to another in a regular series of quizzes and competitions for athletics trivia-lovers. This week’s quiz features general questions from the past and present of track and field
RED BULL EVENT BRINGS ADRENALINE-FUELLED RACING TO THE SOUTH WEST