LONDON 2017 has appointed The Sports Consultancy as the exclusive UK rights marketing agent for the sale of the domestic sponsorship rights for the IAAF World Championships and World ParaAthletics Championships at Queen Elizabeth Olympic Park next year.
The Sports Consultancy will be inviting corporate partners to be part of the action through the sale of marketing partnerships. London 2017 Championship director Niels de Vos said:
“The Sports Consultancy’s expertise in athletics along with their strength and breadth of contacts and methodical, professional approach means that they will be able to hit the ground running and ensure a strong corporate field to mirror that of the world class athletes.
“With strong demand for the priority tickets and similar demand anticipated for the 1.5million tickets that will go on public ballot sale on August 1, we will deliver substantial benefit to all national sponsors who join ‘The Summer of World Athletics’ in London.”
The Sports Consultancy’s rights marketing team is headed up by Marc Hope, whose athletics selling experience spans 15 years and includes marketing the rights for the 2014 Commonwealth Games as part of the team which secured 50 national and global partners for the event.