Words & Photography Markus Bidaux
BUSINESS
When Jason Humphries and Trevor Clough met, back in 2000, UK-born Jason was working in Boston as an engineer in speech-recognition technology, while Trevor was building companies through private equity. Years later, after moving to the UK and getting married, they decided to go into business together. But it was not until a trip back to Trevor’s native US that the lightning bolt struck. While visiting a winery outside Seattle, the pair decided to bring English sparkling wine to the luxury market. Four years after bottling their first vintage, they launched in Selfridges in 2013 and won Best English Sparkling Wine at the Champagne and Sparkling Wine World Championships a year later. Here they discuss their learning curve, their expanding empire, and the joys of running a family business.