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HOW TO TAKE A SELFIE LIKE A HERO WITH DIESEL

This ‘How To’ is very simple, just let Diesel do it for you. The brand have introduced Diesel Hero Fit underwear, with contour defining fit and naturally breathable cotton stretch fabric. The contours are defined and lifted at the back, and shaped at the front, with all the technicalities to make you look and feel your best. The underwear’s fresh softness and sheer comfort will truly make you feel like a hero. The campaign is undeniably eye-catching, photographing various Diesel heroes in a private moment. The campaign taps into the selfie culture curated by social media and artistic director Nicola Formichetti has said he wanted something “sexier and raw” with this campaign, which has definitely been achieved.

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About Attitude

This very special edition of Attitude is our biggest ever. It marks our first annual Pride Awards, which were created to champion the unsung heroes of the LGBT community; all of our 11 recipients grace the cover, and their extraordinary stories are told inside. They will all be honoured at an event in London, hosted by Alan Cumming, on 26 June. This issue also marks Attitude’s 21st birthday, and inside we feature 21 ordinary 21 year olds from the LGBT community who speak about what matters to them as they come of age in Britain in 2015. The issue also includes interviews with Roisin Murphy, Little Mix, Mary Lambert, Aston Merrygold, Kavana, Collabro, actor Layton Williams, and director Bill Condon; as well as features on the rebranding of Switchboard, and a look back at Queen’s iconic Live Aid performance 30 years on. All this, plus our regular fashion spreads, columnists, real life features, travel and fitness.
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