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Pocketmags Digital Magazines

The A-Z of ethical fashion

Shopping consciously and sustainably really can be as easy as the alphabet

Antiform

Established in 2007 by Lizzie Harrison, Antiform (antiformonline.co.uk) are proudly home grown, sourcing all their textiles and workmanship within the UK. Using reclaimed materials and mixing fashion forward shapes with heritage craft, the result is clothing that is both unique and ethical.

Big moves

When it comes to fast fashion, the clothing is well travelled. Materials can be shipped from China, India or the USA to be constructed in better places like Bangladesh, Vietnam, Pakistan and the Philippines. There’s no way to gauge how much fuel is used in total to transport clothes. In fact, in Canada, designers can legally use the term ‘made in Canada’ if as little as 51 per cent of an item is made in the country.

Choice

Attitudes are changing – no longer are ethical fashion brands few and far between. In fact, fashion e-tailer, Lyst (lyst.co.uk), reported a 47 per cent increase in shoppers looking for items that have ethical and style credentials with terms such as ‘vegan leather’ and ‘organic cotton’ being popular.

Davy J

Image: Davy J
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About Be Kind

Hello, Fashion has always been a strong form of expression for me; I’ve pored over glossy issues of Vogue from a young age, and get a thrill when the seasons change, and with them, the excuse to spend on new and exciting pieces for my wardrobe. With the rise and ease of shopping online it has become easier and quicker to get my hands on the latest styles, and it’s with a mixture of shame and excitement I go and collect my deliveries from the post room at work. But recently I realised the frequency and level of my spending was getting out of control – ‘I can just send it all back’, I’d foolishly reason with myself. It wasn’t until I read about the environmental impact of the fashion industry that I started to think about the part I was playing myself. Those next day deliveries have to be picked, packed and couriered, using man power and fuel. The bargain £5 tops come at a greater price, too – how can workers possibly be getting paid fairly to make them? And the fabrics surely can’t be ethically-sourced either? Fast fashion is alluring and tempting – it’s a quick and easy way to make us feel good, temporarily, but the damage it’s doing to the environment doesn’t sit well with me. So, I’ve vowed to make a change and to choose more sustainable ways to shop. This month we’ve looked into the issues surrounding fashion, from body image to throwaway culture, and found alternative ways for you to enjoy clothes, whilst being kinder to the planet. Have a great month, Phillipa Editor