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Pocketmags Digital Magazines
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Pocketmags Digital Magazines

How to launch your own eco company

If you’re passionate about the planet, channel this into a green-minded start-up

There was a time when it seemed businesses could act as they pleased without being held accountable for addressing issues such as human rights, animal cruelty and environmental concerns. Thankfully, consumers nowadays are a lot more switched on about the values held by brands and are seeking out companies who are in line with their ethics. In 2017, the UK spent over £83 billion on ethical goods due to increased environmental concern, (ethicalconsumer.org). And a survey conducted by Futerra (wearefuterra.com), revealed that if a brand isn’t helping customers improve their environmental and social footprint, then they’re in danger of disappointing 88 per cent of them. So there’s never been a better time to be a green business – if you want to make a difference, here’s how to launch your own.

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About Be Kind

Hello, I can remember a time, not so long ago, when most people I know were afraid of bees. Along with wasps, bees would create carnage when innocently passing through a garden BBQ or picnic, as people dashed to safety, terrified of the striped stinging machines. Now, it seems that everyone loves the humble bumble – they’re viewed with reverence and affection, and their cute and cuddly depiction is worn on necklaces and T-shirts across the country. To say it’s been a turnaround would be an understatement, but why has this happened? Our perception of bees has had to change, but only because their crucial population is under threat and their plight has been brought into the public’s consciousness. We know that we have to protect them at all costs, or it will mean terrible things for mankind. But, how many other animals do we currently disregard, that we’ll only appreciate when they’re in trouble? How many of us look more fondly upon walruses, following Attenborough’s devastating documentary? This month we want to shine a light on non-human animals – the heroes who keep our ecosystems balanced, who help teach our children about the planet, and who bring our communities together. We share this Earth with so many creatures, great and small, all of whom are vital to our existence. But we need to begin to respect and care for them now, not just when the odds are against them. Enjoy the issue, Phillipa Editor