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Harnessing the power of social media

Donald Melville, adviser with Business Gateway Argyll and Bute, shares some top tips on how to use social media to boost your profile

SOCIAL media is an essential part of business communication these days - the digital equivalent to wordof- mouth referrals.

It provides a platform to create and distribute information and opens a dialogue with prospective and existing customers using various platforms.

Many businesses, however, don’t utilise social media in the best way and are missing out on its benefits.

Let’s start with the basics; what do you want to achieve with your social media? Do you want to broadcast information, be conversational or more customer service based? This will determine how to use your social media account; what content you put up, how much you listen and how you react to online engagement.

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