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Pocketmags Digital Magazines
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Pocketmags Digital Magazines

Experiential PPPs powering healthy mobility projects

EUROPE

Bristol, London and Milan are the first cities to benefit from new private-public partnerships (PPPs) enabled by out-of-home communications company PosterScope. The company’s new Urban Partnerships initiative brings together brands, local authorities and local communities for a series of projects aimed at enriching the lives of citizens. The mayor’s office in Milan teamed up with Microsoft to create 60 digital islands around the city, London’s Tower Hamlets partnered with Adidas on a lit running track and the British Heart Foundation and London & Partners launched a walking tour of the capital dubbed the London Heart Trail. Many of the projects tie in with ‘smart city’ developments. For example, the bank Santander reinforced its sponsorship of London’s shared bikes scheme by feeding real-time data from bike docking stations to screens at bus stops telling people how far the nearest bikes were and how many were available.

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