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Pocketmags Digital Magazines
Pocketmags Digital Magazines

ENERGY BARS Are we being hoodwinked?

Protein and energy bars and balls have sprinted to the front of the pack in terms of ‘healthy’ on-the-go snacks. They tempt us at the supermarket checkout, in health food stores and gyms as a wholesome energy boost. But does the evidence back up the claims? Sue Quinn chews it over


Given the rate at which we’re devouring them, it seems many of us believe (or hope!) energy bars are good for us. Sales have risen by a chunky 40 per cent in the past year, according to research group Kantar Worldpanel. In the UK, we now munch through more than 20 million energy bars and balls a year. But the big questions are what exactly is in them and why do we find them so appealing? Energy snacks generally fall into two categories, which often overlap.

Energy balls and bars (sometimes known as sports bars) are marketed as a convenient way to refuel before, during or after intensive exercise. They may be filled with nuts, seeds and fruit and are often fortified with vitamins and minerals. Some brands also contain added protein.

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The new issue of delicious. is out now. Bin the resolutions (we tell you why it’s the worst time for them) and warm up with fireside feasts and hearty food that feeds body and soul – sweet and savoury pithiviers, melty Swiss cheese fondues, Paul Merrett’s slow-cooked lamb, Gill Meller’s squid with smoked bacon and more. Our bigger midweek section is packed with money-saving meals, healthy eating and vegan recipes. And if the weather still gets you down, be transported to exotic climes with our aromatic recipes from India. Welcome to the joy of January!