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STOP telling people they can’t cook!

The idea of saving time has become a cynical marketing ploy of the modern food industry, says delicious. food editor Rebecca Woollard, with the big producers desperate to persuade us that cooking from scratch will take us incompetents far too long. We must resist their siren call

A couple of weeks ago I was walking past a shop when a sign advertising bagged salad caught my eye: ‘Fresh and ready to eat. Salad you don’t have to wait for.’ Excuse me? What other kind of salad is there? Was the suggestion that if you don’t buy an airless bag of sterile, washed-in-chemicals, stays-fresh-forweeks radicchio, then you simply won’t have ‘time’ to eat salad this evening?It’s salad. By its very nature, it’s quick.

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About Delicious Magazine

The July issue of delicious. is all about reinventing summer cooking with new sticky BBQ recipes and brilliant picnic ideas. You’ll also find a seaside menu from Cornwall, seasonal courgette dishes and the 10 most useful recipes for summer. Debbie Major works her magic with curry powder, Natasha Corrett rustles up fast, healthy meals, plus there’s a guide to baking fennel-seed buns and a stunning 16-page Collector’s Edition Pastry Special.
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